What’s New

Explore New Embroidery Techniques with Evy Hawkins

Ever wonder what else your embroidery machine can create, aside from all the pretty stitches? The answer is “a lot” and we have a new online course with Evy Hawkins that will explore it all! If you know Evy from her business, A Bit of Stitch, or from her frequent designs...

June IEC: Trucks N Stuff

Adventure awaits with our June 2017 Internet Embroidery Club designs! This new collection includes seven designs: a dumptruck, a bus, a car, two diggers, a sailboat and a taxi. These designs are perfect for little ones who are on the move, and they’d be just as cute on the bodice of...

Sneak Peek: Teaching Beginning Sewing

It’s back! We are bringing back our very first online licensing course, Teaching Beginning Sewing. This course kicks off July 24 and includes a wonderful collection of projects ranging from garments to bags to home decor and more. You’ll receive patterns and video tutorials for every project, and when you’ve completed...

Technique Tutorial: Yo-Yo Flowers by Machine

If you’re looking for a fun way to add personality to your sewing, you can’t go wrong with yo-yo flowers! This quaint trim tradition can be worked by machine and combined with embroidery to dress up any project. In this tutorial from our July/August 2011 issue of Sew Beautiful, you’ll see...

How to Apply a Hanging Snap with Cynthia Guffey

One of the joys of sewing is being able to share helpful tips and tricks with our fellow sewists! Our friend Cynthia Guffey, a wonderful sewing instructor who teaches classes both for our live and online Martha Pullen Co. events, recently shared a great tip with us for applying a hanging snap....

14 Wedding Project Sewing Ideas

Wedding season will soon be in full swing — and if you’re looking for some special projects to sew, look no further! Whether you are helping to plan the wedding details or you want to make a keepsake for the lucky couple, we have you covered with wedding garters, ring pillows,...

May IEC: Spring Embroidery Designs

Stitch up the sweetest projects with our new May 2017 monthly designs! The first design in this spring embroidery collection features a honey pot with three bees buzzing around it. The second design features alternating ladybugs and butterflies all lined up in a row. The designs coordinate perfectly with one another...

martha pullen licensing

Arlington Preview: Martha, Licensing & More!

Have you heard the good news? Martha is coming back to Arlington, TX this August for our Heirloom & Beyond: Essentials to Indulgences face-to-face licensing! We are so happy! Don’t miss your chance to see Martha over several days and share in the joy she brings to our sewing world; not...

15 Favorite Heirloom Sewing Techniques

Our Heirloom Sewing: Creating Priceless Treasures Online Licensing is in full swing, and we’d love to have you join us! We’ve talked a lot about the more than 30 beautiful projects included in this course curriculum, and today I’d like to tell you more about another great aspect of this course:...

Book Review: Making Luna Lapin

Take a look inside the charming world of Luna Lapin We have the most darling new book available in our online shop! Making Luna Lapin by Sarah Peel tells the story of Luna – a quiet and kind rabbit with impeccable taste. In the book, Sarah shows you how to make Luna as well as...