Editor’s Blog

Technique Tutorial: Yo-Yo Flowers by Machine

If you’re looking for a fun way to add personality to your sewing, you can’t go wrong with yo-yo flowers! This quaint trim tradition can be worked by machine and combined with embroidery to dress up any project. In this tutorial from our July/August 2011 issue of Sew Beautiful, you’ll see how yo-yo flowers...

How to Apply a Hanging Snap with Cynthia Guffey

One of the joys of sewing is being able to share helpful tips and tricks with our fellow sewists! Our friend Cynthia Guffey, a wonderful sewing instructor who teaches classes both for our live and online Martha Pullen Co. events, recently shared a great tip with us for applying a hanging snap. “When I have...

14 Wedding Project Sewing Ideas

Wedding season will soon be in full swing — and if you’re looking for some special projects to sew, look no further! Whether you are helping to plan the wedding details or you want to make a keepsake for the lucky couple, we have you covered with wedding garters, ring pillows, planners, bow ties,...

May IEC: Spring Embroidery Designs

Stitch up the sweetest projects with our new May 2017 monthly designs! The first design in this spring embroidery collection features a honey pot with three bees buzzing around it. The second design features alternating ladybugs and butterflies all lined up in a row. The designs coordinate perfectly with one another and would be...

martha pullen licensing

Arlington Preview: Martha, Licensing & More!

Have you heard the good news? Martha is coming back to Arlington, TX this August for our Heirloom & Beyond: Essentials to Indulgences face-to-face licensing! We are so happy! Don’t miss your chance to see Martha over several days and share in the joy she brings to our sewing world; not only will she...

15 Favorite Heirloom Sewing Techniques

Our Heirloom Sewing: Creating Priceless Treasures Online Licensing is in full swing, and we’d love to have you join us! We’ve talked a lot about the more than 30 beautiful projects included in this course curriculum, and today I’d like to tell you more about another great aspect of this course: all the techniques!...

Book Review: Making Luna Lapin

Take a look inside the charming world of Luna Lapin We have the most darling new book available in our online shop! Making Luna Lapin by Sarah Peel tells the story of Luna – a quiet and kind rabbit with impeccable taste. In the book, Sarah shows you how to make Luna as well as 20 patterns for...

Free Pattern: Make this Cute Easter Bunny Purse!

Have you ever seen anything as precious as this lace and ribbon Easter Bunny purse? This darling accessory designed by JoAnn Hearn made its first appearance in issue #93 of Sew Beautiful. The original bunny face was hand embroidered, which inspired us to digitize the face so you can machine embroider it in half the time....

April IEC: Spring and Wedding Embroidery Designs

Internet Embroidery Club members: have you downloaded your April 2017 monthly designs? Create special projects with this elegant spring and wedding embroidery collection. There are three designs included: a doves and wreath motif, a flower garland and wedding rings. These designs will add a lovely touch to wedding handkerchiefs, ring bearer pillows, keepsake photo album...

5 Things You’ll Love About Online Licensing

Heirloom Sewing: Creating Priceless Treasures Class is in session for our new ‘Creating Priceless Treasures’ online licensing course, and we are keeping registration open for a short time if you’d like to join us! Whether you plan to teach sewing, make items to sell or simply advance your own sewing skills and pleasure, the...